VIDEOGAME: The High Tech Threat to Our Younger Generation
Anyone who has ever walked through a shopping mall on a weekend knows how popular
videogame arcades have become with our young people. It is becoming a force in the lives
of millions of kids all across America. Parents and teachers become more concerned and
worried when they see their kids devoted to videogames. They are highly concentrated
because vidiogames greatly influence the mental and learning processes of the younger
generation. Many parents believe that their children learn values more from the mass
media rather than their from homes. Generally speaking, the video and computer game
industry has been a growing concern to the religious groups, responsible politicians and
bewildered parents for the disturbing contents and the substandard themes in some of its
games. The videogame technology must be recognised for its role and influence on the
younger generation because, for better or worse, it clearly affects their academic and
social life.
Indeed, statistics are really alarming on the videogame industry. It is a multi-million
dollar business growing at 40 per cent a year from 1987 to 1993 (Palmeri 102). Tetzeli
in his article "Videogames: Serious Fun" compares videogames $ 6.5 billion--a--year
business to the Hollywood film industry (110). He continues to point out that two Japan
based conglomerate have put about 64 million videogame machines in US households in
total. In addition to that they also produced and licenced for all their softwares for
their machines (110). Palmery estimates to produce and market a ful featured videogame
it would costs up to $10 million (102). Because of the cost producers attempt to make a
return on their investments and earn as much profits as they can. To achieve their
goals, they feature more blood, gore and human dismemberment in their games to appeal to
the younger generation because violence sells. According to Palmery the game Mortal
Kombat has sold a record 5 million copies for about$65 apiece.(102)
The advanced technology in upcoming videogame machines even allows the players to
interact with screen images in ways never before possible. Analysts in this field say
that it is only a prelude to the emerging world-wide network popularly known as the
electronic information highway( ).
Two of the Japan's formidable corporate giants, Sega of America Inc., and Nintendo of
America Inc., are a real force behind the growing phenomenon. `The world wide
home--videogames marketwhich they dominate is worth arouwnd $20 billion, of which about
two-thirds represents thegames themselvesand one third the machines theyare played
on....Their empires are based on a manufactureing and distribution system built around
cartridges and dedicated machines (Massacre 71). Their battle for the market share and
the massive multi-billion dollar world wide market and their expensive advertisement
battles have attracted the public attention(Hulme 20). For instance, ten million
marketing budget and the publicity fuel a national debate on Videogame violence which
obviously helped Mortal Kombat finish the year as the top selling Videogame of the year
is the another success story. The game should bring $150 million in one year revenue by
the end of 1994(20).
Who else is to blame other than the technology itself for the public outcry against the
violence and sex in video games? Some computer experts say that with a modem, most
videogames could be accessible, just like making airline reservations and holding library
books. It is that easy. Evans, a concerned mother of two boys, complains, "You see,
those mothers know when their kids go to the mall or some place like that, they won't be
able to buy cigarettes, or alcohol or pornographic magazines." Evans continues, "But
kids can walk into any movie rental store and pick up one of these violent video games,
nobody will say no. The parents feel like they lost control with thesegames" (Browning
691).
Alain Jehlen says, "Our children are spending countless hours with these machines, their
eyes glued to the screen, their fingers madly pressing buttons to meet contrived
on-screen challenges" (74).
Nowadays, technology has become even more advanced and is able to produce CD quality
stereo sound and three dimensional images without any jerky movements. It is almost like
a short action film than the sticky figures of the computer programs of the mid eighties
(Source). For now, the overall sales of 16-bit hardware systems have slowed dramatically
as videogame players wait for the next generation of 32-bit and 64-bit systems due next
year from Nintendo, Sega and Sony Corporations (Fitzwrald **).
For now, the main issue is violence. Richard Brandt, in his essay titled, "VIDEOGAMES:
Is All That Gore Really Child's Play?" paints some graphic pictures of the hard core
violence( ). While Nintendo, the trend and price setter of the industry acknowledges
that two thirds of its consumers are under 15, they released a game called Street Fighter
II, which features a character gnawing on opponent's head with all the usual violent
formula. In its another massive hit 'The Mortal Kombat', each time a fighter lands a
good punch or kick the victim emits bright red animated blood flying . Players can win a
fatality bonus. The winner might knock off and rip out a still pulsating heart by hand
or tear off opponents head and hold up victoriously the spinal cord dangling from its
neck (Brandt 38). Brandt also observed, a 19-year old playing Mortal Kombat, in San
Francisco arcade, enjoys the fact that "it doesn't look fake. It's a lot more real with
all the blood and stuff"( ). What a taste! What is the purpose of videogame producers
other than making money by exploiting animal desire and pure violence in the mind of our
younger generation?(38). In fact it appears to be a growing demand for more violent
sports games as well. Bing Gorden, a senior vice president of Electronic Arts Inc..,
revealed when he recently tested a new hockey game with 25-year-old. They demanded,
"Where is the blood?"( 38).
Tetzeli points out that up until now the videogames are only a boys game. So far girls
have not been a factor. Most of the titles targeted only male audiences and are based on
boys themes such as street fighting, car racing, and football. But now Sega of America's
CEO, Kolinske has diverted his attention on women segment and set apart a team which
comprises of well known female marketers and game makers to produce games according to
the femenine taste. In that way they strategically targeted to enter into our living
room like that of the television (116).
"It is a cultural disaster," lamented a successful producer of NOVA, Mr. Jehlen, a
popular science documentary and an accomplished writer, "but it does not have to be a
negative force. While most of the games of today's market show shooting and kicking and
not of much thought, the videogame format has tremendous potential"(74). He believes
that a video game can be a mental exercise machine(Jehlen 74).
Since the videogame industry is a relatively fast emerging industry, scientists have
performed relatively little research on this area. However, while some condemn it
outright, others endorse it conditionally. Unfortunately, definite answers are not yet
available despite few complete articles on this subject, as it is a fairly new field of
research. Researchers claim that video games can help develop necessary problem solving
abilities, pattern recognition, resource management, logistics, mapping memory, quick
thinking, and reasoned judgements( ). Helping to learn when to fight and when to run
actually helps in real life situations (207). Brody honestly believes that videogames
could give children a sense of mastery. For them success become like an addiction, and
each time the games nourish them with constant doses of small successes which they
deserve to become "confident citizens"(53).
A senior fellow of Manhattan Institute, Peter Huber overwhelmed many people by
testifying that his 6 year old daughter learn basic musical notations by shooting ducks
in the electronic key board which is linked with a MIDI and to a software that runs on
another computer. Huber testifies, "television -even Sesame Street- holds no interest
for her at all. What I see in her experience is the face of learning transformed,
almost beyond recognition". This proud father further admonishes, Don't let your
children (or may be grandchildren) miss the train (182).
Referring to the findings of some doctors, Sheff points out that playing games has
the power to soothe any kind of pain for two reasons. First, the more they interact with
an undivided attention towards a game, it is clinically proven that all kinds of pain
and every thing else considerably vanish. Second, the player's highly excited state of
mind generates a steady flow of a "feel --good--chemical called endorphin into their
blood stream. Endorphin is known for its natural suppressant for pain and develops a
sense of euphoria. Playing games like Nintendo can create a sort of high, like that of
jogging (204).
In an interview with the Information System and Computer Science department chairperson
and his staff with a working knowledge of interactive multimedia and computer generated
games, they acknowledge that the modern information superhighway is clearly a link to the
world and it is here to stay and cannot be ignored. Dr. Ellis Brett, recalls that a
decade ago, we lived in a world of isolation with TV and mainframe computers, but now we
live in the digital age', an age that bring virtually every thing into a cartridge or a
CD. He occludes, "A teacher, a desk, and book are not adequate any more".
This point bring us back to the original thesis, that the videogame technology must be
recognised for its role and influence on the younger generation because, for better or
worse, it clearly affects their academic and social life.
The problem here, however, is not the educational or entertainment games but with the
violent and substandard ones. Many parents see their children learning the values from
mass media and video parlours rather than from schools or churches or homes. According
to Browning there are two facts that are disturbing and have emerged from the
congressional debate over violence in the media. The first one is that most parents feel
that they are engaged in a battle with computer technology and other reason is that some
parents apparently feel they are losing the battle (691).
In the April 1994 issue of Marketing Age , Kate Fitzgerald reports that the growing
angry to the public outcry during 1993 forced the Nintendo to reduce the most violent
scenes from Mortal Kombat's home version. But Sega, and the other America's very own
competitor Atari refused to reduce the violent content. As a result, the No 1 Nintendo
reduced to No 2 and lost its market share and millions of dollars beyond recovery.
Uncompromised to the public fury the Sega took the No 1 position in the industry. Hayao
Nakayama, president and CAE of Sega Enterprises says: Unfortunately, Nintendo is going
down." Nintendo's genuine efforts backfired. Instead of deterring blood lust, it drove
more than 1 million action hungry teenagers to its rival Sega. Which afford the pure
hard core violence of the original arcade game. This year (1994) Nintendo realised its
hard earned lessons and its past 'mistakes' and compromise with the moral
responsibilities and expected to pick up significantly but to become its old position to
No 1 remains questionable.(Fitzgerald 3)
One latest development , as part of a new industry policy urged by congress and by the
arm twisting tactics , both the companies have voluntarily' added on package messages
warning some content may not be suitable for players under 17. In reality, despite
evidence that such warning some times increase sales of violent video games. (Fitzgerald
3]
It is a good sign and relief that is the past few months, the ever growing violence of
the videogame has swept over even congress. Herbert H. Kohl, D-Wis., the chairman of the
senate Judiciary Subcommittee of Juvenile Justice , and Joseph I. Liebermann, D-Conn.,
the chairman of the Senate Government Affairs Subcommittee on Regulation and Government
Information, looked beyond television, to violence in video game(Browning 691).
During a recent (1993) congressional hearing Senator Herbert Kohl announced that if the
video game industry does not monitor its contents, congress will. Kohl and other
senators are co-sponsoring a bill that facilitates
and gives one year ultimatum to the videogame industry to create a set of standards that
likely include industry wide ratings. The latest development during March 4 1994 is that
because of the pressure rendered by the publics and other interest groups and the
congress the game makers voluntarily come forward to announce the creation of the
Industry Rating Council and embraced self regulations ( ).
The New York Times dated 15th June 1994 reports that the Industry's principal trade
group announced two important news recently. The good news is that the computer games
industry will develop a rating system to voluntarily label the amount sex and violence in
about 2000 new games that reach the market each year. According to the source of the
industries trade group, the bad news is unfortunately the 5,000 computer games already in
stores, Mr Wasch reports, would not rated(Rating 36).
Bob Garfield, an expert on videogames software in his regular column in the
Advertising age angrily exposes that the hideous manipulation of children's psyches is a
disgrace and further charges the industry for aiming to 'Be heard by exploiting kids'
distress(21). During the on-line interview with the Garfield through the Ad Age
Bulletin Board Service (bbs) on Prodigy at EFPB35A, he responded by reiterating the same
idea with more statistical data. To some extend he sounds reasonable and his comments
are logical but his criticism on the U.S base Atari and other similar producers are
concerned he is more of a business oriented and patriotic. He seems to be concerened
more about the financial point of view than the cultural and moral aspects.
The question remains who judge the culprit? Should it be the culprit themselves or a
responsible government agency?. It is a sheer mockery to the
censor board and the justice system as a whole. There should be an equality under the
law. Cinema and video game or any other media in this matter should be considered
equally under the law. Videogame industry is not only controlled by the two largest
Japanese corporations such as Nintendo and Sega but it also severely affect the very
fabric of the younger generation and the society as a whole economically. The government
should take the moral responsibility to curb the illicit effects on its future citizens
by establishing a uniform code of rating system all over its 50 states like that of the
censorship on cinema and other popular media.
For example, in all the Hawaiian islands the stores that are selling fake guns, combat
'videogames' and other war toys may be forced to post warnings to the extend the general
public to be informed about the playthings that can increase "anger and violence" in
children. The state of Hawaii have been passed a bill which would require the stores to
place signs on shelves in stating : "Warning. Think before you buy. This is a war toy.
Playing with it increases anger and violence in children. Is this what you really want
for your child? (WAR TOYS). Which may not be very effective altogether to control the
vidiegames with violent contend. But still the warning gives a chance and may be the
parents pause a moment before they decide to buy any thing for their offspring.
Voluntary rating system or any other form of self regulatory arrangement will only
help to widen the loop holes of the existing system. By including this multi billion
dollar industry under the existing film rating system or something similar to that would
greatly reduce the risk of violence and ultimately would prevent the youths on turning
for violent solution for all their problems. And also would help to form a violent free
life style and prevent the younger generation and spend their quality time with their
studies and parents. All other arrangements will, at least help us to further delay the
process of controlling the emerging violent theme and content of the many thousands of
videogames yet to be produced or released.
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